Niantic game on course to record its best year ever, third biggest mobile game globally
Sensor Tower estimates show that Pokémon Go has already surpassed $1 billion in player spending so far this year.
Revenues for the first ten months of 2020 are 30% higher than the same time last year, and 11% higher than the entirety of 2019, according to the company’s blog post.
Since its launch in 2016, Pokémon Go has taken more just shy of $4.2 billion in player spending globally. The US is the game’s biggest market at $1.5 billion — 36.3% of total spending.
Japan is second with $1.3 billion, 31.3% of the total, followed by Germany with $238.6 million or 5.7%.
Earlier this year, developer Niantic made several changes to the game in order to make it easier for players to participate at home, without having to travel to different locations as they have since launch in 2016.
The changes led to an immediate spike in player spending, and Niantic has since decided to make some of these changes permanent.
For the first ten months of 2020, Pokémon Go is the third biggest game in the world in terms of player spending across iOS and Android (but discounting third-party Android stores, such as those that operate in China).
It loses out only to Tencent’s PUBG Mobile and Honor of Kings, which are first and second respectively.
Most of the game’s lifetime spending comes from Google Play at $2.2 billion or 53.4% of total revenues. The App Store represents $1.9 billion or 46.6%.